Planning & Strategy Project Examples:
Researched, authored and presented the Strategic Plan to Kinko’s Senior staff and Board members for the creation of a new business unit.
Researched and wrote strategic plans that validated corporate revenue growth of over $150MM annually for the world’s largest single hotel brand and the leading business services provider.
Identified, developed and rolled out business models that expanded services beyond the company’s core offerings resulting in an additional 18% revenue for each location.
Planned and executed an effective strategy that increased trade awareness by 18% and consumer awareness by over 500% for one of the company’s four products in North America. Achieved total revenue growth of $20.5MM (34%) over prior year's performance.
Planned and rolled out the company’s first marketing calendar, marketing activity tracking program and competitive analysis.
Researched and authored company and product positioning statements used throughout all communication channels.
Evaluated over 50 Porsche / BMW retail sites throughout the Eastern U.S. and reported on brand standardization and customer experience.